Category Archives: Thoughts in 2026

“Great ideas live in the what; great impact lives in the how.” AI generated thoughts on what versus how During a recent routine visit to my doctor, I learned something surprising: I had been doing many of the “right” things, but I wasn’t doing them correctly. I knew what I needed to do, but IContinue reading “What versus How”

“Most of us spend too much time on what is urgent & not enough time on what is important.” Steven R. Covey When a client proudly told me, “Oh yes, I’ve identified my priorities. I have 34 of them,” I had to resist the urge to point out the obvious: this was exactly why heContinue reading “Priorities”

“There is only one way to succeed at anything, and that is to give it everything.” – Vince Lombardi In a recent conversation, the Company Leader said he was looking to find ways to be more efficient. Efficiency certainly has value—yet, in Aldridge Kerr’s experience, it is not the first priority when building a strongContinue reading “Efficiency versus Effectiveness”

“Don’t tell me where your priorities are. Show me where you spend your money and I’ll tell you what they are.” James W. Frick Defining “process” Aldridge Kerr’s definition: “the method or system, consisting of a series of tasks, used to achieve a desired result.” A process isn’t just a sequence of tasks; it’s aContinue reading “Know Your Most Critical Processes”